How the programmatic Media buying is different than the Traditional one? This would be the most obvious question in any one mind […]

There are 300-500 million gamers in India. And largest player size is approximately between 60-80 million (Dream11) and similar number for Nazara.com. […]

What is Search engine optimisation ? Search engine optimisation (SEO) is the process of improving the volume and quality of traffic to a web site from […]

Social Media Optimisation: Social Media optimisations which is also known as SMO is a new buzz world in Internet Marketing, helping Merchant […]

Brand marketing in a very layman language is building awareness, trust, respect about your Brand. Such kind of campaigns are generally targeted […]

Brand Positioning is basically placing your “Brand/Product” in your targeted customers base “mind” by creating association/distinctions. The most important factor here is […]

What is Pay Per click ? Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers […]

There are multiple ways/format to buy Inventory (advertising space) on a publisher website. One of them would be Native Advertising. What is […]

What is UAC campaign? What are best practices? What are your three learning from your past experience? Tell me something about UAC […]