Category: marketing

How the programmatic Media buying is different than the Traditional one? This would be the most obvious question in any one mind who is looking to learn about Programmatic Media

There are 300-500 million gamers in India. And largest player size is approximately between 60-80 million (Dream11) and similar number for Nazara.com. Many Companies reported CAGR of upto 15%. But

What is Search engine optimisation ? Search engine optimisation (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search

Social Media Optimisation: Social Media optimisations which is also known as SMO is a new buzz world in Internet Marketing, helping Merchant to reach their prospect customers directly. All Small

Brand marketing in a very layman language is building awareness, trust, respect about your Brand. Such kind of campaigns are generally targeted towards broader audience unlike in Digital marketing. Generally

Brand Positioning is basically placing your “Brand/Product” in your targeted customers base “mind” by creating association/distinctions. The most important factor here is the “USP” and it true benefits in users

What is Pay Per click ? Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on

There are multiple ways/format to buy Inventory (advertising space) on a publisher website. One of them would be Native Advertising. What is Native Advertisement ? Generally when you find a

What is UAC campaign? What are best practices? What are your three learning from your past experience? Tell me something about UAC campaigns which i don’t know? > All four