marketing

How the programmatic Media buying is different than the Traditional one? This would be the most obvious question in any one mind who is looking to learn about Programmatic Media Buying. Answer is simple like as mentioned in name when Media Buying happens with very less human interactions i.e automatically such kind of Media Buying […]

There are 300-500 million gamers in India. And largest player size is approximately between 60-80 million (Dream11) and similar number for Nazara.com. Many Companies reported CAGR of upto 15%. But the industry is very fragmented with over 100 players. Hence consolidation is expected. There is organic pull in the gaming industry (people inclination) hence even […]

What is Search engine optimisation ? Search engine optimisation (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results for targeted keywords. Usually, the earlier a site is presented in the search results, or the higher it “ranks”, the more searchers will visit […]

Social Media Optimisation: Social Media optimisations which is also known as SMO is a new buzz world in Internet Marketing, helping Merchant to reach their prospect customers directly. All Small and Big companies are investing in social media optimisation some of the well known companies are Dell, Cleartrip, Makemytrip, Tata Indicom, Naukri.com, Appolo DKV etc. […]

Brand marketing in a very layman language is building awareness, trust, respect about your Brand. Such kind of campaigns are generally targeted towards broader audience unlike in Digital marketing. Generally such campaigns are targeted towards top of the funnel traffic for Business. In Indian context when we talk about Brand Marketing it directly implies about […]

Brand Positioning is basically placing your “Brand/Product” in your targeted customers base “mind” by creating association/distinctions. The most important factor here is the “USP” and it true benefits in users mind. Equally important is your ability to provide the proof about the benefit in the users mind. Don’t get confused with “mind share” and  “wallet […]

What is Pay Per click ? Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s website. Advertisers bid on keywords they predict their target market will use as search terms when they are looking […]

There are multiple ways/format to buy Inventory (advertising space) on a publisher website. One of them would be Native Advertising. What is Native Advertisement ? Generally when you find a paid content on a publisher website which is not in Image/Banner/Gif Formats and doesn’t appear like an advertisement! The look and feel of such content […]

What is UAC campaign? What are best practices? What are your three learning from your past experience? Tell me something about UAC campaigns which i don’t know? > All four questions same answer. UAC is an auto pilot campaign, beyond setting up geo locations, budget and creative nothing more can be done. There is nothing […]