Marketing Head/CMO candidate for digital first brands. 15+Yrs in Marketing | Ex Flipkart / Amazon : Harvard Business School / SP Jain Global alumni. Experience across Channels i.e Digital, Brand (ATL/BTL), CRM & Growth for Web & App.
>> 80% exposure in Digital & Growth Marketing, 20% exposure in Brand Marketing.<<
Built & executed unique marketing strategies for New customers acquisitions, Retention and LTV optimisation. ROI centric approach, delivered 20 to 40 times ROI on 10-40 million USD marketing spends. Good understanding of marketing metrics, their incrementality and impact on business profitability (EBITDA/Contribution margin).
Rahul Pandey is an experienced marketing leader with 15 yrs expert level knowledge across all Marketing channels (Digital/ Brand/ CRM). Built & executed digital marketing strategies to reach prospect customers for India’s top most portals including Flipkart & Amazon.
Good understanding of programmatic campaigns via DSPs/SSPs for both revenue generation as well as branding. ROI centric approach, delivered 20 to 40 times ROI on XXX Cr (three digits) marketing spends.Marketing Fraud crusader, detected & proactively solved many channel specific frauds especially in App Installs & Affiliate Partnerships. Read More here
Rahul pandey’s expertise include building marketing strategies almost all types of business starting from ecom to travel to pharma and even D2C brands in beauty category. Currently he works as Chief Marketing Officer for education website add247.com which is operated by Metis eduventure. This education website is primarily focussed towards exam preparation via online coaching classes similar to what Unacedemy is doing with a difference that Metis don’t spends money on IPLs :).
16 yrs in Digital Marketing Channels : SEM, SEO, Re marketing, App Marketing, CRM, Growth, Affiliates Social Media, Programmatic Media Buying AND Platforms Google, Facebook, Clevertap, TikTok .. many more..And Expertise across all verticals Ecommerce, Travel, Finance, Education, Pharmacy .. many more!
Rahul had a very strong role to play in the growth of organic traffic to flipkart.com It was one of the channels that met targets for us with consistent month over month growth. He is very meticulous with a solid understanding of the search engine space.Gaurav Bhalotia : Head of Technology @ Udaan
Rahul played an integral part in iXiGO’s strong traffic growth with his solid understanding of search engine rankings. He is a meticulous & diligent professional with very high potential !Aloke Bajpai Founder iXiGO.com
Rahul is a very committed professional who knows his job well and is able to deliver results consistently and at the same maintain quality of delivery. His follow -up on issues is commendable. A very result oriented person. I Wishing new heights to him.Bhawna Sachdeva :
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