Rahul Pandey : CMO Profile

Marketing Head/CMO candidate for digital first brands. 15+Yrs in Marketing | Ex Flipkart / Amazon : Harvard Business School / SP Jain Global alumni. Experience across Channels i.e Digital, Brand (ATL/BTL), CRM & Growth for Web & App.

>> 80% exposure in Digital & Growth Marketing, 20% exposure in Brand Marketing.<<

Built & executed unique marketing strategies for New customers acquisitions, Retention and LTV optimisation. ROI centric approach, delivered 20 to 40 times ROI on 10-40 million USD marketing spends. Good understanding of marketing metrics, their incrementality and impact on business profitability (EBITDA/Contribution margin).

Rahul Pandey is an experienced marketing leader with 15 yrs expert level knowledge across all Marketing channels (Digital/ Brand/ CRM). Built & executed digital marketing strategies to reach prospect customers for India’s top most portals including Flipkart & Amazon.

Good understanding of programmatic campaigns via DSPs/SSPs for both revenue generation as well as branding. ROI centric approach, delivered 20 to 40 times ROI on XXX Cr (three digits) marketing spends.Marketing Fraud crusader, detected & proactively solved many channel specific frauds especially in App Installs & Affiliate Partnerships. Read More here

Rahul pandey’s expertise include building marketing strategies almost all types of business starting from ecom to travel to pharma and even D2C brands in beauty category. Currently he works as Chief Marketing Officer for education website add247.com which is operated by Metis eduventure. This education website is primarily focussed towards exam preparation via online coaching classes similar to what Unacedemy is doing with a difference that Metis don’t spends money on IPLs :).

Hand on Experience with

  • Digital : SEM/SEO/Affiliate/Growth/Re Marketing/Social Media
  • CRM : CRM (Push/Email/SMS) : (Clevertap/webengage)
  • Brand : GTM strategies | ATL/BTL -> TV/Movies/FM/Outdoors/Bus Shelters

Past Employers :

  • Vedix & SkinCraft – D2C brands beauty products
  • Getvybes – Social commerce via Influencers
  • QuickRide – Carpooling/Taxi booking
  • Flipkart Internet (Walmart Group) : Digital Marketing Head
  • Amazon India : L6 Sr Marketing Manager
  • LetsBuy : Sr. Marketing Manager
  • iXiGO : Marketing Lead
  • DGM India (Now Tyroo) : Manager Marketing

Expertise includes :

  • Managing P/L for channels.
  • Managing multiple teams for day to day activities.
  • Co-ordination with developers, content writers, Third party vendors and other key stake holders.
  • Representing channel in Monthly/Quarterly Business reviews.
  • Business forecasting at annual/monthly level.
  • Marketing plan for events like valentine, Diwali etc.
  • Supporting management with relevant data points from various analytic tools.
  • Conceptualize, plan, execute and review the marketing strategy for the organization
  • Strategize and implement Brand Communications and PR communications on offline and online platforms.
  • Accountable for conceptualization, design, development and execution of strategic and tactical initiatives for brand positioning, awareness and recall
  • Collaborate with Sales and Product development teams to drive innovative customer acquisition
  • Review and manage digital content marketing strategy and ensure effective execution and review
  • An in-depth understanding of user acquisition techniques across multiple channels like SEM, SEO
  • Responsible for leveraging content to generate leads for the business
  • Driving customer engagement initiatives on multiple digital platforms
  • Build, manage and mentor a high-performing marketing team
  • Manage marketing budgets effectively and generating maximum ROIs

Recommendations

16 yrs in Digital Marketing Channels : SEM, SEO, Re marketing, App Marketing, CRM, Growth, Affiliates Social Media, Programmatic Media Buying AND Platforms Google, Facebook, Clevertap, TikTok .. many more..And Expertise across all verticals Ecommerce, Travel, Finance, Education, Pharmacy .. many more!

Rahul had a very strong role to play in the growth of organic traffic to flipkart.com It was one of the channels that met targets for us with consistent month over month growth. He is very meticulous with a solid understanding of the search engine space.

Gaurav Bhalotia :  Head of Technology @ Udaan

Rahul played an integral part in iXiGO’s strong traffic growth with his solid understanding of search engine rankings. He is a meticulous & diligent professional with very high potential !

Aloke Bajpai Founder iXiGO.com

Rahul is a very committed professional who knows his job well and is able to deliver results consistently and at the same maintain quality of delivery. His follow -up on issues is commendable. A very result oriented person. I Wishing new heights to him.

Bhawna Sachdeva :

FAQ

What CMO shud be Doing

  • Getting the world to understand what we do and how we do it, while pursuing partnerships and staying close to the customer
  • Driving and debottlenecking growth marketing, customer management, and staffing as we scale

What CMO Shud not be Doing

  • Planning without execution
  • Schmoozing funders, investors, or clients
  • Handling internal operations, scaling processes, or identifying areas to automate

Chief Marketing Officer Key Responsibilities

  • Driving the product’s launch to market and ensuring an excellent customer experience