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Expertise includes :

• Managing P/L for channels.
• Managing multiple teams for day to day activities.
• Co-ordination with developers, content writers, Third party vendors and other key stake holders.
• Representing channel in Monthly/Quarterly Business reviews.
• Business forecasting at annual/monthly level.
• Marketing plan for events like valentine, Diwali etc.
• Supporting management with relevant data points from various analytic tools.
• Conceptualise, plan, execute and review the marketing strategy for the organisation.
• Strategise and implement Brand Communications and PR communications on offline and online platforms.
• Accountable for conceptualisation, design, development and execution of strategic and tactical initiatives for brand positioning, awareness and recall
• Collaborate with Sales and Product development teams to drive innovative customer acquisition
• Review and manage digital content marketing strategy and ensure effective execution and review
• An in-depth understanding of user acquisition techniques across multiple channels like SEM, SEO
• Responsible for leveraging content to generate leads for the business
• Driving customer engagement initiatives on multiple digital platforms
• Build, manage and mentor a high-performing marketing team
• Manage marketing budgets effectively and generating maximum ROIs

Recommendations

16+ yrs in Digital Marketing Channels : SEM, SEO, Re marketing, App Marketing, CRM, Growth, Affiliates Social Media, Programmatic Media Buying AND Platforms Google, Facebook, Clevertap, TikTok .. many more..And Expertise across all verticals Ecommerce, Travel, Finance, Education, Pharmacy .. many more!

Rahul had a very strong role to play in the growth of organic traffic to flipkart.com It was one of the channels that met targets for us with consistent month over month growth. He is very meticulous with a solid understanding of the search engine space.Gaurav Bhalotia :  Head of Technology @ Udaan

Rahul played an integral part in iXiGO’s strong traffic growth with his solid understanding of search engine rankings. He is a meticulous & diligent professional with very high potential !Aloke Bajpai Founder iXiGO.com

Rahul is a very committed professional who knows his job well and is able to deliver results consistently and at the same maintain quality of delivery. His follow -up on issues is commendable. A very result oriented person. I Wishing new heights to him.Bhawna Sachdeva :

FAQ

What CMO shud be Doing

• Getting the world to understand what we do and how we do it, while pursuing partnerships and staying close to the customer
• Driving and debottlenecking growth marketing, customer management, and staffing as we scale

What CMO Shud not be Doing

• Planning without execution
• Schmoozing funders, investors, or clients
• Handling internal operations, scaling processes, or identifying areas to automate

Chief Marketing Officer Key Responsibilities

• Driving the product’s launch to market and ensuring an excellent customer experience