Intro to Rahul Pandey :
Rahul Pandey is a Delhi, India based Online Marketing Consultant having rich experience in SEO & Internet Marketing campaign management. Along with 12+ yrs exp in Internet Marketing Industry (since 2003), he successfully completed numbers of SEO & Internet Marketing projects from all across the globe. Including project in Travel, Finance, Ecom, B2B and Many more.
Some of Projects iXiGO.com Letsbuy.com Flipkart.com TravelGuru.com Alwaysonvacation.com Finestwine.com A4Atravel.com Mypopkorn.com BollywoodHungama.com JaypeeGreens.com
SEO as a industry evolved right in front of his naked eyes. In 2012 when SEO terms itself was not known in India, his career started as a “HTML Executive” with KRA to handle basic editing like HTML changes, content edits, fixing navigation and other related issue on websites. This HTML editing work later on evolved to terminology “SEO”.
After 5 Years:
In next 5-7 years Google did various types of updates primarily around link building spam or content spam ! Aim from Google was to make search results more relevant to users & remove spam or low quality websites from top ranking.
After each of such update our so called experts used to say “SEO is dead !” I am one who is listening this since last 12 years and counting…SEO is here… is going to stay as long as Google keep showing organic results on search page. There is no doubt that SEO life is much more challenging now. Whats the point if life is stagnant & you keep doing same thing again & again. New things are coming, Businesses are adapting those changes, marketeer has to accept & move forward. There cant be full stop in a profession like Online marketing. Isnt it?
After 10-12 Years:
I still remember my first day in my first job ! It feels like all this happened yesterday only! In 10 years digital marketing which was largely limited to Search Engine optimization & Search Engine Marketing expended its horizon to Affiliate Marketing, Display Ads (part of SEM), Social Media (Facebook Ads), Re -Targeting and APP.
I will discuss my journey/exposure about these new things in following paragraphs.
SEM/Adwords/ Google Ads:
My first exposure with Adwords was during 2005-2006, when some client whose website was selling finished diamonds asked my agency to handle their SEM account for US & European Markets. After that my team also got account from UK debt market to sell personnel loans, home loans etc. This project was very challenging in comparison to diamond website as financial market was very competitive. We started with $1:$1.25* ratio to a peak of $1:$2.6 and then went down to $1:1.8 for a longer duration. One of our most successful project was an Indian Travel Website where we reached at $1:$3 ratio.
- $1:$1.25 means we spent $1 to get $1.25 .
dgm aka DealGroupMedia was the first company to launch affiliate marketing in India. Along with Anurag Gupta & LD Sharma, i was founding employee of DGMIndia. (FYI – Now beware of Affiliate experts who will claim they had 10 years experience in affiliate, in reality affiliate marketing in India is hardly 5-7 years old ! )
I was among those few individuals who went to Singapore for specialized training in Affiliate Marketing. We came back after training first client was Indiatimes Shopping followed by Yatra Travels. I still remember Inditimes SKU list was so huge that we started importing product sku’s in day time & it was running upto mid night when we got notification that our back end system was flooded with too many products and head office asked us to stop script in mid night !! Then Next day SQL programmer was asked to increase memory buffer and load data in multiple pieces.
Display & Re targeting:
Most important innovation in Online Marketing in last decade was Re targeting. It was a real Killer stuff with purely technology driven action & accurate tracking of each event !. What more is needed by business & Marketeer? It was completely addictive you just send visitors on your product page from any source..and Technology will follow you whenever & where ever you go! When i saw this my first comment was “This is very much like vodafone dog”
For me it was perfect & precision match of marketing with technology. During those days i came to know about a interesting story about a travel company in US. They used to reduce their flight ticket cost based on user clicks. (They used to decrease flight cost on publisher websites….till their buffer is NOT exhausted. This is how OTAs work.) !!
APP Indexing aka APP Deep linking:
Most latest thing App Deep linking in Google results for Mobile device – Flipkart was the first and only company to get App Deeplink indexed and displayed in Google search results under guidance of no one else but Rahul pandey.
Role – Online Marketing Manger (Flipkart.com)Gaurav Bhalotia Director of Engineering @ Flipkart.com
Rahul had a very strong role to play in the growth of organic traffic to flipkart.com It was one of the channels that met targets for us with consistent month over month growth. He is very meticulous with a solid understanding of the search engine space.
April 2, 2014, Gaurav managed Rahul Pandey indirectly at Flipkart.com
Role – Head Search (SEO/SEM) iXiGO.com
Aloke Bajpai CEO & Co-Founder, ixigo.com
Rahul played an integral part in iXiGO’s strong traffic growth with his solid understanding of search engine rankings. He is a meticulous & diligent professional with very high potential !
March 1, 2011, Aloke managed Rahul Pandey at iXiGO.com
Role – SEO Manager – iXiGO.com (Le Travenues Tech. Pvt. Ltd )
Head HR, PMS, Strategic Planning, Employee Engagement, Talent Acquisition
Rahul is a very committed professional who knows his job well and is able to deliver results consistently and at the same maintain quality of delivery. His follow -up on issues is commendable. A very result oriented person. I Wishing new heights to him.
December 4, 2009, Bhawna worked with Rahul Pandey at iXiGO.com (Le Travenues Tech. Pvt. Ltd )
SR SEO Consultant
DGM IndiaAnurag Gupta India MD at SVG Media
Rahul is a great SEO resource. His knowledge of SEO is very sharp and he keeps himself abreast al the time with various developments happening globally that can effect the rankings of websites on Search Engines.
I wish Rahul continued success in his career.
April 11, 2008, Anurag managed Rahul Pandey at DGM India
Satya Sharma Manager – Affiliates
Rahul is an intelligent and smart personality. He is expert in his field and had a great team spirit. His performance and devotion for his assignment is marvelous.
Being specialised in Natural Search had a great Knowledge about SEM (PPC) on all primary Search Engines.
Wish him every Success in his Life.
April 7, 2008, Satya worked directly with Rahul Pandey at DGM India
Assistant Vice President – Marketing at Zee Entertainment Enterprise Ltd.
Rahul is a great resource to have. What I have liked the most in him is his understanding and knowledge of SEO. He does his work with precision and delivers well within the deadlines. Have enjoyed working with him and wish him luck for his future endeavors.
April 6, 2008, Abhishek worked with Rahul Pandey at DGM IndiaAmit Duggal AVP- Digital & Mobility at Omnicom Media Group
Rahul is brilliant in his work, he has got in depth knowledge about SEO. He always suggested new methods to help our site in SEO rankings. He will be an asset to any organization.
April 6, 2008, Amit was Rahul Pandey’s client.
Having any Question related to Internet Marketing or SEO ?
Feel free to ask any question via comment box given below related to SEO/SEM problems you might be facing on your website. I will make sure to reply you as soon as i get time. Please be descriptive so that i can undersatnd your SEO Problem properly & Correctly.
Rahul Pandey’s Specialties:
Competitors SEO Performance Analysis.
SEO strategy Planning & Documentation.
Web Analytics (Google Anlytics/Omniture Site Catalyst)
Local SEO and Social Media Optimization
Paid Marketing –
Pay Per Click on Adwords, Facebook and other search engines.
Social Media Plus Online Reputation Management.
Display, Re targeting.
App SEO –
App Store / App Deep linking.
App Integration in Google Search Results.
What is Search engine optimization ?
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results for targeted keywords. Usually, the earlier a site is presented in the search results, or the higher it “ranks”, the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines. *wikipedia
What is Pay Per click ?
Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s website. Advertisers bid on keywords they predict their target market will use as search terms when they are looking for a product or service. When a user types a keyword query matching the advertiser’s keyword list, or views a page with relevant content, the advertiser’s ad may be shown. These ads are called a “Sponsored link” or “sponsored ads” and appear next to or above the “natural” or organic results on search engine results pages, or anywhere a webmaster/blogger chooses on a content page.*wikipedia
Understanding freelance seo and full time consultant
Do you have a web page that doesn’t rank well on search engines? Are you losing potential business because of this? Does you budget not allow you to hire the services of a full fledged SEO agency? If you are looking for answers to these questions, you might do well to hire the services of a freelance SEO expert. Freelance SEO experts are trained individuals in the world of SEO though they prefer to work on their own as a consultant. They are less expensive than a full-time SEO agency and are often easier to work with. There are a number of freelance SEO experts and you really need to sift through their profiles before finalizing on one.
What after You Hire a Freelance SEO Expert?
Once you hire the services of a consultant, they would be performing a number of tasks for optimizing your site. Here’s what to expect:
- The expert would analyze your site and select specific keywords that could be used in relevance to your site. If you’ve already used most of the keywords and aren’t getting results, they would probably work out a way to rephrase details for you.
- They wouldn’t always make very big changes, but they might make minor tweaks for effective optimization, such as basic changes to content, tags and alt texts for images.
- As an SEO expert, they would even help you in aspects of web designing, web development, use of various skill sets, internet marketing services and social media optimization.
There is no doubt that hiring the services of a SEO expert in India is a cost effective method. They definitely charge much lesser than what you would pay to an agency. Most freelance SEO experts are extremely knowledgeable and have great skills in getting high ranking for your website. One of the best advantages of hiring a freelancer would be the fact that you would be able to keep a closer look on what they are doing. If you are especially new to optimization, working on a number of projects and want to work within a budget, hiring a freelance SEO expert would be definitely beneficial to you.
Thanks for Visiting this website. Feel free to ask any question via comment box given below related to SEO/SEM problems you might be facing on your website. I will make sure to reply you as soon as i get time. Please be descriptive so that i can understand your SEO Problem properly & Correctly.